Tag: the ultimate triumph

How To Go From Scarcity To Abundance

Today I was re-reading Stephen Hawking’s “A Brief History Of Time” where he tries to answer all the hardest questions in life such as the nature of time and the universe. He ends by saying, “If we do discover a theory of everything…it would be the ultimate triumph of human reason—for then we would truly know the mind of God.”

His point was interesting. But what struck me even more was that Hawking is a man who has ALS (he’s a quadriplegic) and he literally writes these books by winking one eye at a computer screen.

With everything taken away from him he lives not in scarcity, but in abundance!

The man has written more books from a wheelchair then almost any healthy human has ever attempted.

Most people who are struck with a setback immediately go to scarcity. That’s the default mechanism of the human brain.

Our brains developed in prehistoric times when scarcity was the norm. Back then the majority of the world was malnourished.

Stephen Hawking is part of the world that you and I grew up in, a world of abundance.

Modern medicine literally kept him alive. If he was born 1000 years ago he would have died at a much younger age.

For you and I the question is: how do we flip the switch and wake our brains up to the fact that the world we live in is the most abundant it has ever been?

Christopher Reeve (the actor who played Superman in the 70’s and 80’s) severed his vertebrae riding a horse and became a quadriplegic but some of his most important work came after that, out of the seemingly scarce options that life and fate had dealt him.

That’s why I’m against focusing on recessions. You don’t have to tell me that the government doesn’t always do things in your best interests.

They don’t have your DNA, of course they don’t care about you as much as they care about themselves!

People also take advantage of you because they’re operating out of scarcity and they want abundance for themselves.

They think that the good life comes in a zero-sum game, that to get something you need to take it from someone else.

Sometimes people around me start focusing completely on the worst case scenario, and there’s nothing wrong with that, but I always remind them not to slip from wisdom (preparing for a rainy day) into scarcity.

It’s hard to know when you’re doing this. It’s a balancing act.

Your default mechanism should be to invest more in your business. Grow your business. Spend more on marketing. If you’ve got a good product then it should pay off.

If you’re worried all the time about your social life, or that the world is full of bad people who are trying to cheat you; that’s scarcity.

Be abundant.

Be nicer to lots of people all the time and watch what happens.


If you’re one of those people that doesn’t feel happy most of the time then fixate on those happy moments, play them back in your head abundantly.

Try it. Double down.

Same with health – if you’re exercising 30 mins a day and feeling great, try exercising for 60 mins. Don’t stop. Double down abundantly on what works.

Prepare for the worst, but focus on the best.

Question: What’s an example of you proceeding out of scarcity instead of proceeding out of abundance?

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