Never Give Up


Hey just released the 67 steps to finding health, wealth, love, and happiness.

When you were fourteen years old what did you dream you would do with your life?

I wanted to own an NBA basketball team and travel the world doing public speaking. Life has a mind of its own though.

If you are not careful it grinds down most of your dreams.

I think it’s because we all basically give up too easily.

We try once or twice when we are young and innocent, fail and then spend the rest of our lives fearing a repeat of that failure.

We get older and set up our lives in a nice little secure box.

We fail ironically enough, because we fear failure.

Today’s book of the day is “When I Stop Talking, You’ll Know I’m Dead” by Jerry Weintraub.

When I Stop Talking You’ll Know I’m Dead

This is a book about the life of a man who didn’t fail. He was rejected. But in the end he didn’t fail – he actually pulled off his childhood dreams (how many people can honestly say that).

I like books with this theme. They stretch my brain and build my courage.

I believe that success is not really learned. It rubs off on you. Mostly from being around mentors 20 years ahead of you (and the easiest way to find an amazing mentor is by reading about their life with a $10 book like this one).

Jerry was born in New york in the 1930’s. From a young age, five or six, after seeing a Hollywood movie he decided he would be in the entertainment business.

My favorite story in the book is how he actually pulled it off because making it in Hollywood isn’t for the faint of heart.

Skip to when he was 26 years old. He was married, still living in New York, a nobody in the industry, and broke ($60,000 in debt and that’s in the 1950’s so that’s a lot worse in today’s dollars).

But one morning he woke up from a dream and told his wife “I have decided I’m going to take Elvis Presley out on tour.”

Now remember at this time Elvis was literally the biggest name in the world. He was like Bono and Justin Bieber and Lady Gaga all rolled into one. And Jerry was just starting out, a broke kid with big ambitions, no money, and no connections.

But he had done his research about “The Colonel”, Elvis’s manager, and found the Colonel’s home phone number.

He had also read that the Colonel was an early riser. So Jerry picked up the phone and called Elvis’s manager at 6 am.

The manager answered and said “Who are you” and hung up.

Here is where most of us would have given up.

But Jerry was on a mission.

He called for 365 days in a row. Every time with the same result – the Colonel hanging up. I’m not religious but this reminds me of the parable of the persistent widow:

“Then Jesus told his disciples a parable to show them that they should always pray and not give up. He said: In a certain town there was a judge who neither feared God nor cared what people thought. And there was a widow in that town who kept coming to him with the plea, ‘Grant me justice against my adversary.’

For some time he refused. But finally he said to himself, ‘Even though I don’t fear God or care what people think, yet because this widow keeps bothering me, I will see that she gets justice, so that she won’t eventually come and attack me!'”

Jerry was like that persistent widow and almost exactly one year later, after having called each morning for a year, the Colonel answered and said “Jerry, you finally want to take my boy Elvis out on the road?”

The Colonel said to bring a check for $1 million dollars to a hotel in Vegas the next morning by 11am or Jerry would lose his one chance.

This presented a whole new set of problems. One, Jerry was broke and in debt. Two, this was the 1950’s, a million dollars was a lot of money. Three, Jerry lived in California not Vegas.

But Jerry was fearless. He got on the phone and spent the whole night calling everyone he knew and any lead he could get his hands on.

Amazingly he found a radio station owner near Seattle who was a huge Elvis fan to front Jerry the money. The guy literally wired $1 million to Jerry without even seeing him in person (the moral of that story is ask enough people for something outrageous and someone will probably do it).

Jerry jumped on a plane to Vegas, went to the bank to get the check made out to “Elvis Presley” and ran across the street to the hotel where Elvis and the colonel were staying.

Jerry handed the Colonel the check and they just shook hands on it. No contract, nothing. They could have screwed Jerry, but they kept their word and that year Jerry took Elvis out on a national tour that turned Jerry into one of the most powerful people in showbiz.

He ended up making something like…

never give up, childhood dreams, your dreams, most of your dreams

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Instant Happy


Hey just released the 67 steps to finding health, wealth, love, and happiness.

Today’s book of the day is a fascinating little book called Instant Happy by Karen Salmansohn.

You can read it in like 20 minutes. It’s more of a coffee table book.

It seems like it might be a little cliche at first but then as you ponder the pages you realize it’s pretty profound.

Her main point is that happiness is about thoughts. Control your thoughts and you control your happiness.

One of the first pages says, “See your tormentors as your mentors.”

The idea is build the skill of manipulating your mind into re framing life events. Taking some ‘tormenting’ annoying person and using them as a springboard to something bigger and better.

I am reminded of the psychological concept of “Ontology” which explains how we all tell ourselves a story.

For example, the same thing happens to 2 people, let’s say getting fired from a job. One person sees it as a horrible tragedy and focuses on the loss of income. The other person sees it as an excuse to start up the home business they have always dreamed of owning.

Same event, different story, dramatically different outcome in the long run. So the author says we should see:
Failure as Creation
Endings as New beginnings
Mistakes as new discoveries
It reminds me of the story of Thomas Edison who invented the lightbulb and the movie camera and who over his lifetime was awarded over 1000 patents. Edison reminded people that most of his ideas failed initially. But he manipulated how he perceived his failures by saying: “I have not failed. I’ve just found 10,000 ways that won’t work.”

That was him re-framing failure to give him the energy to keep going.

Michael Jordan was the same way. He is quoted saying:

I have lost almost 300 games (that’s more games than many NBA players have court time in)
Missed over 9000 shots (again more shots than an average NBA player even takes)
26 times was given the ball to take the game winning shot and MISSED.
Michael Jordan was the greatest athlete of all time because he tweaked his mind to see pain and failure as a normal part of success.

That’s why I have always loved being an entrepreneur. We invent our own reality. My mentor taught me, “The definition of an entrepreneur is someone who makes the world in their own image.”

instant happy, control your thoughts, control your happiness

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Becoming Rich Famous and Happy


Hey just released the 67 steps to finding health, wealth, love, and happiness.

What would be the fastest way to get there?

Well if for the last 10 years you had been reading 1 book a week what would be different in your life right now?

4 books a month, 50 books a year, 500 books in a decade…

Imagine the knowledge of those 500 books embedded deep within your brain.

You would be a genius. You could not even help but become rich, famous, healthy, and happy.

But something is wrong with the world today. This simple solution isn’t the mainstream mentality. I always tell my coaching students, “All the knowledge in the world at our fingertips and we know less than my grandpa did.”

We have Google, ebooks, Facebook, audio books, Kindles and Nooks but it seems like no one is really getting smarter.

But even with all this technology I still prefer good old fashioned books.

Here is why books work. It goes beyond just the simple knowledge they impart.

Books operate with a deeper, more powerful ‘mechanism’. Think of it this way. If I said to you, “Hey would you like to spend 1 hour a day for the next year being mentored by the worlds’ top billionaires, celebrities, authors, fitness trainers, professors, and world leaders?”

Your answer would be “of course”.

That’s precisely what books do. They give you direct access to the mentors you would never be able to meet in real life. Because most of the people worth listening to are either busy or already dead.

Success comes through osmosis. It rubs off on you. Change who you spend time around and you will change your life. Books are the easiest way to spend time around high caliber mentors.

There is no faster way to transform your life than to simply read more. No one, no matter how high their IQ, knows it all. The body of knowledge in the world is simply to vast to learn alone. Learning through trial and error is a fools game.

As Warren Buffet says, “It’s good to learn from your mistakes. It’s better to learn from other people’s mistakes.”

That is what books do for you. They cut the learning curve by years, even decades.

Reading is the habit of billionaires. Never forget that.

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How To Be Wealthy


Disclaimer: Results May Vary

Hey just released the 67 steps to finding health, wealth, love, and happiness.

Forget trying to become a millionaire. Might as well aim higher, because as the saying goes “Shoot for the moon. Even if you miss, you’ll land among the stars.”

Today’s book of the day lets you do precisely that, it’s called: How to be a Billionaire: Proven Strategies from the Titans of Wealth by Martin S. Fridson.

I have read this book more than once. It’s that good.

I am a firm believer in being picky about who you learn from. Because when you first start out, you usually end up a little behind whoever you copy.

If your mentor makes $100,000 a year you’ll probably make $50,000/year in the beginning. If your mentor makes $1,000,000 a year you will end up making $250,000 a year for awhile.

So if you’re going to go through all the trouble of learning – why not go straight to the top and learn from a billionaire – someone who made ONE THOUSAND MILLION DOLLARS?!

The author shares 10 strategies used to create massive, multi billion dollar empires including: consolidation, out managing the competition, buying low, retaining equity, political influence, and more.

In today’s video and article I want to focus on my favorite strategy in the book: the concept of copying vs. innovating.

I am reminded of the quote by Pablo Picasso “Good artists copy, great artists steal.”

One of the biggest mistakes I see new entrepreneurs making is thinking “Hey I have an awesome idea that’s never been done before”.

When I hear that I immediately think, “The fact that no one else has ever done it is a BAD sign, not a good sign.”

It probably means there isn’t any demand.

Sure, there are people who make money with brand new ideas like, Snapchat, Twitter or even Snuggies and the Segway (haha). But if you do the math most billionaires are created using the ‘better mouse trap’ strategy…

….Take an existing idea and improve on it.

In fact, as far as I can tell it’s the THIRD business in every industry that usually makes all the money. For example, Friendster (didnt make any money), then second came Myspace (made decent money), then the third came FACEBOOK (made $100 billion). Same thing with IBM, Microsoft, and Apple. Same thing with airline companies, car companies, and department stores.

It’s a complete myth that coming up with a brand new idea will make you rich.

In reality, the strategy that works is you coming in later and learning from the mistakes of the first innovators.

Bill Gates and Steve Jobs both borrowed most of their ideas from IBM and other little known engineers. Warren Buffet copied Benjamin Graham’s investment strategy to a tee. Kobe Bryant copied Michael Jordan down to the exact way he follows through with his right hand on his jump shot. Mark Zuckerburg copied Tom. Martin Luther King Jr. took ideas from Benjamin Mays. Aristotle built on the earlier works of Plato. Even Einstein used Newtons laws of physics to build his newer, better E=MC2 understanding of the universe.

This copying concept can even be taken beyond learning from other humans. You can learn from Nature and your environment.

So go out and find some ‘giants’ to learn from – stand on their shoulders. Be picky about who you learn from. Only choose amazing mentors, not your buddy or your next door neighbor who you think does pretty well just because he drives a BMW.

Find world changing people, people who will be remembered for centuries, and build off their ideas: Gandhi, Jesus, Freud, Darwin, Oprah, Shakespeare, Michael Jordan, Mandela, Buddha, Steve Jobs, Confucius, Socrates, Stephen Hawking, Warren Buffet, Jack Nicholson…

Remember it’s just as easy to learn from the greatest than from someone average.

Pick and choose from their life story. Make your own special ‘recipe’ from all the amazing things they did and leave out all their mistakes.

Life is short, aim high! Leave me a comment below about who you would like to copy.

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